7 Video Ideas to Transform Your Internal Communication Strategy
Coming up with internal communication that’s both interesting and engaging is often a challenge, especially as organizations grow. You want everyone to feel connected with the organization and make sharing information easier, but it’s not always easy.
Enter videos.
Videos can turn a good internal communication strategy into a great one and makes sharing information more accessible and engaging. This article explores all the different ways videos can transform your internal communication strategy and some ideas to get you started.
Why Is Video Content More Engaging Than Text Email?
There are many reasons why video communications create more interest and engagement compared to text email.
Easy to Digest
The main reason why employees favor videos is because of the way information is presented. Video content breaks up information into more digestible chunks and is easier to retain than text emails.
Easy to Share
Videos for your internal communication are incredibly easy to share among employees, and they can go back to them again at their own time if needed.
Add a human touch and build connections
Emails may often feel cold and impersonal for employees, and it’s also more difficult to gauge tone and intent. With communication videos for internal use, it’s easier to add a personal connection, and employees can feel more connected to other team members.
Save time by eliminating unnecessary in-person meetings
Too many meetings can lead to burnout and lower levels of engagement overall. Having communications teams create videos that include all the information that would’ve been shared in the meeting saves employees from meeting fatigue without losing out on key messages and updates.
Entertaining and Engaging
Ultimately, video is more dynamic; there is more to catch the eye versus a static page with long blocks of text. As a result, videos can transform your internal communication strategy, and employees are far more likely to engage with the content.
Seven video ideas for your internal communications
Okay, so now that we’ve established that videos are great for your internal communication strategy, what kind of videos should you consider making? Don’t worry; we’ve got a whole list of video communications you can create for your team.
The Introduction Video
To create a great internal communications strategy that includes videos, start your content planning from the beginning. For example, a brief company introduction can be a solid jumping-off point, including its origins, mission, size, locations, and other information both new and existing employees should know.
Company Culture Videos
Every company has a unique culture that makes it stand out from the rest - what’s yours? Another core component of your communications videos should focus on the kind of culture your company is cultivating, what it looks for in employees, and what makes your workplace fun and exciting. Culture videos can be about your core values, community outreach, employee networking opportunities and celebrations of important cultural touchstones like Black History Month. This can be an excellent tool for boosting company morale and can also be used for recruitment and hiring.
The Company Update Video
Internal communications have a crucial role in updating the broader company about changes, developments, and news. Adding videos to the mix streamlines that function while also increasing engagement. Communications videos for internal communication can include periodic company updates to ensure everyone knows what’s going on with the wider teams.
Recruitment Video
Videos are an essential tool in recruitment and hiring new team members. It’s one of the fastest and most compelling ways to convey information about the company and all of the aspects that make it a fun workplace. You can create recruitment video content that focuses on why team members join and stay, the kind of work they do, and what makes it rewarding as a persuasive tool for prospective candidates.
Onboarding Videos
Another challenge that internal communications teams face is employee onboarding. If you’re looking for ways to speed up orientation without leaving everyone confused, consider adding different types of employee onboarding video content to enhance the process. Videos can be watched at any time, and it’s easier to refer back to, which can make orientation a significantly better process.
Training Videos
Building on the previous point, after completing orientation, employees will continue to need training support as they grow and advance within the organization. Taking on new job responsibilities, stepping into a leadership role, making a lateral move to a new department all require a sort of mini-orientation for the individual. Putting all the necessary information in concise, engaging videos can help smooth the path for employees as they make career moves.
Participation Invite
Your internal communication strategy will also benefit from other types of video content, such as promos for events. If there are vital internal events such as socials or workshops, a video is a great way to communicate the information quickly and easily to the rest of the team. Invite videos are ideal for driving participation in contents, surveys, performance reviews and open enrollment. You can even use them to increase the membership in your employee network resource groups.
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FAQs
How can internal communication strategies be improved?
There are many ways to improve your internal communication strategies, including videos. If you’re looking to communicate important information in an engaging and entertaining way, adding videos to your internal communication strategy can achieve that.
What Are The Advantages Of Internal Communication Videos?
There are many advantages of using communications videos for internal purposes. You can ensure consistency and standardize the information being shared to ensure everyone has equal access. Videos also help you organize the content better by topic, and it’s helpful to have all the information in one type of format. Video is also better for engaging users with the content, and you are more likely to see increased interest in internal communication delivered via videos.