Employees love these two styles of internal communication videos

Internal communication videos are one of the best ways to disseminate information while ensuring engagement. Rather than spending loads of time trying to draft the perfect email or designing complicated materials, a video gets the message across easily and is more likely to be watched. 

But what kind of videos do employees like best?

In our experience there are really only two kinds of videos that employees genuinely enjoy:

• Videos that make them laugh

• Videos that get them choked up with pride

How to create internal communication videos that make employees laugh

If you’re trying to communicate information in a more engaging way and boost employee morale, putting leadership and fellow coworkers into funny videos is the ideal way to get busy employees to stop and pay attention.

But how do you make funny videos starring your leadership and coworker? 

You need to start with a creative concept. Think skits, parodies, magic tricks, talking animals, dance-offs, and sing-alongs, all the stuff that your coworkers are watching all the time on TV and social media. 

Have a big announcement to make? How about presenting it like a breaking news segment with a host and correspondents out in the field. 

Want to build anticipation for a new resource you’re about to launch? How about presenting it like a movie trailer for an epic adventure coming soon to an office near you.

Need to show coworkers a new way of doing something? How about parodying a nature documentary observing the behavior of a “wild animal” (aka, a coworker) as they discover and adopt a new “survival” strategy. 

Starting with a creative concept allows you to have fun with the messaging, which will make it enjoyable to watch. 

Plus it gives leadership and coworkers a different way to show up in your videos. Rather than asking them to stand in front of a camera and deliver some talking points, you can offer them some fun roles to play. 

And the best part? It doesn’t have to be perfect. No one needs to be a professional actor. Simply the fact that you went for it, did something different, put yourself out there and at least tried to be entertaining will score you huge points. 

Creating internal communication videos with humor makes it more likely to capture and retain employee attention. It’s the type of video that they share with friends and family. It makes them feel positive. That encourages them to open more video messages and communication in the future.

These types of humorous videos are perfect fit for the routine Internal Communications messages that you have populating your content calendar throughout the year.

How to create internal communication videos that get employees choked up with pride.

If you want to align and inspire your workforce around your core mission and value it is critical to make employees feel proud of what they do and where they work.

Video can do wonders for instilling pride in the workforce. How? By portraying the people and places that make your company great in ways that are cinematic, heroic, and heartfelt. 

Think about videos you might have come across with artfully composed interview setups, slow-motion action, panoramic aerial shots, all done with a premium feel - those are the videos that give employees a feeling of pride. 

And with good reason. 

When employees see themselves and their coworkers so lovingly portrayed, it makes them feel a part of something larger, something special, something worthy of the big screen. 

In these kinds of videos, the quality of the filming matters immensely. This is in contrast to the humorous videos described above, where production values play second-fiddle to creativity. 

These high-end videos are relatively big-ticket items as they require professional cinematography with commercial-grade equipment. Companies typically opt to do videos like this only once or twice a year, and use them for special events like annual meetings and job fairs, as well as evergreen uses like employee branding on the company website. 

Summing it up 

Video is a highly effective way to create an emotional connection with employees, helping you to shape corporate culture and inspire loyalty. But using the right type of video for the message you’re delivering can take your communications from good to great. For ongoing internal communications that have a limited shelf-life, choose a style that is playful, short and sweet. For messages you wish to stand the test of time, go for a style that is cinematic, heroic, and heartfelt. 

Need help making videos your employees love? Please book an introductory call to see all the ways we can assist. Calendar Link !