Why Use Videos For Internal Communications:
As companies grow, finding new and innovative ways to connect with the team and keep them engaged is crucial. Employees like meaningful communication and feeling connected, and that becomes harder to accomplish as teams grow, especially in a hybrid working world.
That’s where video comes in. Video is one of the best tools companies can use to make their communication more fun, interesting, and, ultimately, more engaging. Videos for internal communication elevate your message while also capturing attention, both of which are pretty hard to do otherwise.
The best part is that video communication doesn’t have to be complicated, which makes it all the more appealing for companies looking for unique ways to connect to employees. We’ll explore some of the top reasons you should use communication videos for internal purposes and the benefits of video for internal communication.
Why are videos important in communication?
Internal communication is one of the primary ways employees feel connected to others and with the organization. But since the pandemic, it’s become harder and harder to get that feeling of camaraderie and connection.
An emerging solution for these challenges is using video for internal communication. Video for internal communication offers incredible opportunities to create a personal connection. Plus, it’s a versatile enough method to use consistently to get your message across.
How videos help companies as a means of communication
For both enterprise and smaller teams, the opportunities are endless when it comes to using video as an internal communication tool. The video content has significant value for the business and it’s sustainable enough to use long-term as a communication tool.
Whether for new hires, current staff, or to highlight the company's journey to consumers and investors, videos are one of the most powerful tools companies have at their disposal to communicate information.
Some of the top ways videos help companies improve internal communication include:
Recruit Talented Job Candidates
If you’re looking to create an exciting, immersive recruitment experience for candidates, video communication is one of the best ways to accomplish that. Potential employees and recruits want to get the insider scoop on the company, and videos provide that. Show off what makes your company great, like an average workday, company culture, and more when using videos as a recruitment tool.
Onboard New Hires
Onboarding has always been a challenge for companies and remote working has made it even more complicated. You want new team members to feel like they have all the resources they need in the first few weeks of the role and feel supported.
Luckily, videos help achieve that. Using video for internal communication and training becomes significantly easier since everyone has access to the same information and can keep coming back to it as needed. Instead of scheduling multiple one-off meetings, companies can create comprehensive videos that new starters can watch at their own pace and return to.
Using videos for onboarding also helps make the process more fun and engaging if done creatively. Measures like these are a great way to help new hires get up to speed at their own pace while still communicating the necessary information.
Showcase Diversity, Equity, and Inclusion (DEI)
When it comes to DEI measures, a company's strongest approach is show, not tell. If you’re looking for a content channel that really demonstrates impact in the best way possible, video should be your top choice.
Communication videos can be used by enterprise organizations and small to midsize companies to communicate how they think about DEI, measures being taken to support DEI, and tangible steps on how these measures are being implemented.
Communicate Health and Wellness Policies
If you’re looking for creative ways to communicate health and wellness policies, try videos.
Videos are easier to understand and digest, allowing teams to include more information in “snackable” sizes that employees can self-serve. Whether policies are completely redesigned or updated, videos are a faster way to disseminate information while increasing engagement.
Conduct Employee Training
For continual training and employee upskilling, videos are one of the most important tools available. Teams are able to create rich and immersive content libraries for new hires, simplifying the training process.
You can use video to provide training materials such as working sessions, talks, and even process explanations. Through video training, employees can digest the information at their own pace and have an easy reference point if they want to brush up on skills or revisit processes. Using video for employee training also ensures standardization and accessibility, which ultimately improves the quality of the training.
Internal communications video statistics
Employees are 75% more likely to watch a video than read an email. Haiilo
Employees are likely to retain 95% of a message delivered via video. AIHR
48% of employees consider video the most engaging form of communication. ConvinceandConvert
What are the benefits of internal communication
As the statistics demonstrate, many benefits come with using video for internal communication, such as:
Increased message retention
A greater sense of connection
Higher engagement
Streamlined processes
Process standardization
Optimizing communications
These are just the broader benefits of using video for internal communication. But depending on the purpose of the videos, they can be an incredibly valuable resource for companies in many other ways. With videos, companies can look to bring in a more strategic angle to internal communications but still keep engagement as a top priority for wider employee communication.
With video, companies have a fantastic opportunity to develop a clear and authentic route toward communicating with employees.
Video for internal communication is an innovative way to provide information, keep employees aligned and happy, and highlight what makes the business unique. You can learn more about the power of video and how we can help by getting in touch with us today.
FAQs
What is an internal communication video?
An internal communication video conveys information about the company to employees and company team members.
How do you use video communication?
Video communication can be used for internal and external communication. For internal communication, videos can be used for company updates and news, training, benefits and policy, and new employee recruitment.
What is one of the most effective internal communication platforms?
Video-based platforms such as Unily are one of the most effective internal communication platforms as they are video-first, making it more engaging than a text-based platform.